FIDC Communication Plan

This Marketing and Communications Plan is developed for the Florida Impaired Driving Coalition (FIDC) at the request of the Florida Department of Transportation’s (FDOT) State Safety Office. This plan identifies the various communications efforts currently underway in Florida and provides information on communications and marketing strategies and actions that can help reduce the occurrence of impaired driving throughout the state. It also identifies Florida’s target audiences, target markets, strategies and actions, and tactics.